Hungry for Chicken? Chickan’t afford me anymore

A proposed 10% increase put forward by a government appointed board, means that restaurants and the public will be hit with another significant cost increase they cannot afford.

February 21, 2024 Share on your social channels

In a world where restaurants are already fighting an uphill battle, a proposed 10% increase in chicken prices threatens to tip the scales against them. With over half of restaurants barely staying afloat (62%), this hike could push them over the edge.

Restaurants Canada strongly urges the British Columbia government to intervene and protect restaurants and consumers from the BC Chicken Marketing Board’s proposed increase cost of chicken. The cost of chicken in British Columbia is already, on average, the highest in Canada.

Competitively priced BC chicken is integral to the foodservice industry’s success. As the most consumed meat protein in the province, as well as being a healthy and versatile menu item, a dramatic increase in its cost will place undue burden on restaurants, both large and small.

This proposed increase will not just harm the restaurants that feed communities, but consumers as well.

Join us in preserving not just meals, but memories. Say no to sky-high chicken prices and keep our communities cooking!

Game night is about to get more expensive. A proposed 10% increase in the price of chicken could push your favourite menu items out of your budget.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

Get ready to dig deeper into your wallet for lunch. With a proposed 10% hike in chicken prices in BC on the table, your midday meals could become pricier.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

Recent data tells us that 78% of British Columbians will be concerned with a 10% price increase in the cost of chicken. If this proposed increase goes ahead with BCFIRB, restaurants and the public will be hit with another cost increase they can't afford.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

A chicken sandwich shouldn’t feel like a luxury – but with a 10% price increase proposal on the table here in BC, it may become one.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

Anyone else feeling the pinch of BC's skyrocketing expenses? Rent, utilities, and daily essentials keep climbing. With a proposed 10% increase in the cost of chicken on the table, your budget may start to feel the strain.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

Consumers don't need another price increase. Chicken, the most-consumed protein, faces a 10% hike, burdening wallets and affecting affordability for many. We urge the BC government to intervene and protect restaurants and consumers.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

At a time when more than half (53%) of restaurants are operating at a loss or barely breaking even (compared to just 12% pre-pandemic), any increase in the cost of ingredients will put thousands of already struggling local businesses in jeopardy.
— Restaurants Canada (@RestaurantsCA) February 22, 2024

Hungry for Chicken? Chickan’t afford me anymore

Join us in preserving not just meals, but memories. Say no to sky-high chicken prices and keep our communities cooking!

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